• Webshops are about people and products, not user flows

    I’ve spent a long time building webshops, and for years I thought it was all about features and removing friction to improve conversion funnels. I thought that if a shop didn’t do well, we could always get it back on track by researching, improving, and measuring. The process is repeated forever, and the business grows.…

  • Someone finished installing WordPress for me

    When I first started building this site, I took it slow and did a bit every day. One day I would update DNS records, the next day I would set up Nginx, and so on. When it was time to install WordPress I uploaded the files and stopped for the day, leaving an unfinished WordPress…